Providing business services to engage rural women in products and service based enterprises that have high market potential, realistic investments and require optimum skills. Business services identified from value chain analysis of selected enterprises are provided to women to engage and scale up the enterprises. In later stages producers are enabled to form and strengthen producer institutions to efficiently manage backend and forward operations for the enterprises.
Udyogini strongly believes in the transformative approach to economic empowerment in new market conditions while empowering women to adopt differential roles the market expects and internalize and manage the competition that market engenders. Value chains are the competitive mechanisms currently operating in major agricultural and industrial products in the era of globalization where the products and their markets are spread across regions and nations.
The benefits of transformative approach is revealed in the fact that Udyogini has directly impacted 50000 women and their families through value chains (such as lac, vegetables, herbs and poultry) that show potential for scale in difficult market conditions in remote districts of five Indian states (Jharkhand, Chhattisgarh, Madhya Pradesh, Uttarakhand, Rajasthan) that are affected by poverty, conflict or climate challenges and broken enterprise ecosystems