Udyogini has helped many craft organizations and private microentrepreneurs link to the market through exhibitions it has organized in the past in locations such as Dilli Haat, the crafts bazaar in New Delhi. More recently, it has linked its partner NGO in Jharkhand to market players for purchase of dried lac from its producers. Udyogini is gearing up to play a more strategic role by having advisory groups in some states comprising important buyers who will advise on organizing the supply chains.