Udyogini is upgrading the skills and products of women embroiderers in Bikaner district, Rajasthan. Nearly five hundred women, traditionally skilled in embroidery and patchwork, are working on design and sample development with the help of designers and under the close supervision of the Udyogini team. Differentially skilled women are being linked to markets that are appropriate for their products. A group of women have been selected and trained as Business Development Service (BDS) providers. These women motivate and train other grassroots women in enterprise. A business association called Udyam Jagran Sansthan (UJAS) has been registered as an independent institution with representatives from the women in the governing body.